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Standard Strategy Methods
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Course Objectives, approach and outline
Tell us about yourself
CPD/CPE
Slides and worksheets: class 1
1.1 Where to get to, by when, and how
1.2 Levels of strategy
1.3 Is it possible? How to get there?
1.4 The case example
Using Worksheet 1
Slides and worksheets: class 2
2.1 Industry forces and profitability
2.2 How to be more profitable - choosing a segment
2.3 Managing the industry forces
2.4 Limitations of the industry forces view
2.5 Wider factors affecting an industry: "PESTEL" and scenarios
Worksheets 2a to 2c
Slides and Worksheets: class 3
3.1 Cash flow and business value
3.2 The net present value (NPV) of future cash flows
Worksheet 3
Slides and worksheets: class 4
4.1 Who to serve, with what, and how
4.2 The Value Curve of customer benefits
Worksheets 4a to 4c
Slides and worksheets: class 5
5.1 The Business Model Canvas
5.2 Tell the business system story
Worksheet 5
Reminder: The course structure and Part-II lessons
6.1 The logic leading to the action plan
6.2 The Strategic Architecture
6.3 The reasoning to build the action plan
7.1 How customers drive sales and revenue
7.2 Adding cost-of-goods and gross margin
7.3 Adding intermediaries
7.4 Durable products and one-time services
8.1 Product range appeal, marketing and sales effort
8.2 Understanding and managing competition
9.1 Sizing the capacity and staffing required
9.2 Sizing the staffing plan
10.1 Revenue, costs and the profit plan
Extending the strategy
Summary and tips
End-of-course survey
Introduction
Course Objectives, approach and outline
Preview
Tell us about yourself
CPD/CPE
Preview
1. What is Strategy?
Slides and worksheets: class 1
1.1 Where to get to, by when, and how
Preview
1.2 Levels of strategy
1.3 Is it possible? How to get there?
1.4 The case example
Using Worksheet 1
2. External factors and the profit opportunity
Slides and worksheets: class 2
2.1 Industry forces and profitability
Preview
2.2 How to be more profitable - choosing a segment
2.3 Managing the industry forces
2.4 Limitations of the industry forces view
2.5 Wider factors affecting an industry: "PESTEL" and scenarios
Worksheets 2a to 2c
3. The financial value of Strategy
Slides and Worksheets: class 3
3.1 Cash flow and business value
3.2 The net present value (NPV) of future cash flows
Worksheet 3
4. Where to compete
Slides and worksheets: class 4
4.1 Who to serve, with what, and how
4.2 The Value Curve of customer benefits
Worksheets 4a to 4c
5. How the business system should work
Slides and worksheets: class 5
5.1 The Business Model Canvas
5.2 Tell the business system story
Worksheet 5
Part II Introduction and principles
Reminder: The course structure and Part-II lessons
6. Principles and rationale for the time-phased action plan
6.1 The logic leading to the action plan
Preview
6.2 The Strategic Architecture
6.3 The reasoning to build the action plan
7. Customers drive sales and revenue
7.1 How customers drive sales and revenue
7.2 Adding cost-of-goods and gross margin
7.3 Adding intermediaries
7.4 Durable products and one-time services
8. What drives customer growth?
8.1 Product range appeal, marketing and sales effort
8.2 Understanding and managing competition
9. The capacity and staffing plan
9.1 Sizing the capacity and staffing required
9.2 Sizing the staffing plan
10. Completing the plan
10.1 Revenue, costs and the profit plan
Course wrap-up
Extending the strategy
Summary and tips
End-of-course survey
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