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m03: How competition works - and how digital-twin models can help
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The course explained
Get the slides
CPD/CPE
Competition case examples
The 3 types of competition
Beyond Meat Inc. in the lion's den
The "value curve" driving customer behaviour
Can Beyond Meat Inc. be fixed?
Competition-types over a market's life-cycle
What to do? Model it, and test it!
Example: a consumer-tech product launch
The problems with spreadsheet models
The wider issues models need to deal with
The 4 steps to a useful digital-twin model
Doing more, and adding competition
Next steps
Get the competition Worksheets
HALF-PRICE class on how build competition models
Introduction
The course explained
Preview
Get the slides
CPD/CPE
Preview
How competition REALLY works
Competition case examples
Preview
The 3 types of competition
Preview
Beyond Meat Inc. in the lion's den
The "value curve" driving customer behaviour
Can Beyond Meat Inc. be fixed?
Competition-types over a market's life-cycle
What to do? Model it, and test it!
How digital-twin models work, and can help
Example: a consumer-tech product launch
Preview
The problems with spreadsheet models
Preview
The wider issues models need to deal with
The 4 steps to a useful digital-twin model
Doing more, and adding competition
Next steps
Next steps
Get the competition Worksheets
HALF-PRICE class on how build competition models
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