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How competition REALLY works
7 Lessons
A winning competitive strategy is of huge value. ... but there's much more to this than picking a promising customer group and offering products they want.
You and those pesky competitors are engaged in a continuous war - to capture potential customers, to steal customers from each other, and to win a bigger share of sales to customers who are not loyal to either of you.
WATCH this welcome video on the value and content of the course.
The 2 parts of the course
For business leaders - PART 1 shows the huge value companies can get from mastering their competitive challenges, and explains with a live example the 3 standard types of competition that you can understand and manage.
For analysts and consultants - PART 2 shows how to build digital-twin business models that mimic any business system. Easier, faster and more reliable than anything possible with spreadsheets, these powerful models can also handle the much wider scope of issues needed to capture and manage competitive interactions.
AND both parts are important to both groups ... Leaders - you should understand what digital-twin models can do for you ... Analysts/consultants - you should understand what leaders need.